Brand management company Sequential Brands has inked a long-term license agreement with children’s apparel distributor Sugar Plum NY to expand its lifestyle brand Heelys and produce a line of activewear for children.

Brand management company Sequential Brands has inked a long-term license agreement with children's apparel distributor Sugar Plum NY to expand its lifestyle brand Heelys and produce a line of activewear for children.
Brand management company Sequential Brands has inked a long-term license agreement with children’s apparel distributor Sugar Plum NY to expand its lifestyle brand Heelys and produce a line of activewear for children.