Speedo, part of the Pentland Brands group of companies, has partnered with Swiss speciality textile company HeiQ to develop a new shark skin inspired fabric technology for the swimwear brand’s latest line of suits.
Speedo has a long heritage in competitive swimming, where swimmers need to create the least resistance possible to obtain maximum speed in the water. And the new Fastskin line – Speedo’s LZR Pure Intent and Speedo’s LZR Pure Valor – reduces drag by modifying the surface of the fabric at a microscopic level.
The brand’s LZR Pure Intent line features what the company claims is a unique triple-fabric construction designed to enhance compression and flexibility, with a shark skin inspired fabric technology to reduce drag.
Speedo’s LZR Pure Valor is designed to be light and flexible to allow the racer to increase power and reduce drag through streamlining. The fabric was co-developed with HeiQ to give the racer a greater range of motion and core stability to help swimmers feel lifted in the water and stay strong into the finishes.
“With almost two decades of improvements in our Faskskin technology, we are excited to partner with HeiQ to give our racers the ultimate advantage with drag reduction technology to improve their speed. We’ve worked very closely with our athletes and taken all their feedback on board to help them get the suit they need to perform at their absolute best,” says Rebecca Bennett, materials specialist at Speedo.
HeiQ CEO Carlo Centonze adds: “We are proud to combine our in-depth knowledge in textiles with Speedo’s expertise in swimwear to develop a differentiating innovation. This is the outcome of the close collaboration between Speedo and HeiQ’s research hubs in Australia and Switzerland.”
The Speedo LZR collection is available for pre-order online now.