Shein is leveraging Happy Return’s BORIS solution by partnering with Authentic Brands Group’s Forever 21. It means shoppers have the convenience of “hassle-free” in-store returns across Forever 21’s network of over 300 continental US stores.

Forever 21 CEO Winnie Park said once Shein shoppers complete their return, the brand will offer a same-day discount on their next Forever 21 purchase.

She said: “Forever 21 is looking forward to offering an easy customer experience for Shein shoppers looking to return their items while also introducing our brand to an even broader audience.”

While, Shein US president George Chiao shared the brand is always looking for new ways to optimise the shopping experience for customers – from speedier delivery to easy returns.

Happy Returns explained its BORIS solution is aimed at enabling enterprise retailers to accept box-free, label-free returns and exchanges across their full store network.

It is hoped this will help retailers increase customer satisfaction, decrease return costs and drive follow-on purchases.

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The system includes several software and reverse logistics components which the company believes can be easily adapted to successfully serve a wide range of customer needs and configurations.

Five key-features of Happy Returns’ solution:

  • Return portal agnostic: Happy Returns’ cross-brand BORIS solution works with any return portal software for shoppers to initiate a return. Retailers can use their own portal or Happy Returns software to generate QR codes for box-free drop off and direct shoppers to any store designated in the merchant’s network.
  • Point-of-sale agnostic: Happy Returns provides software that powers the workflow to receive and verify cross-brand, box-free returns in store. This software is compatible with any POS system that supports a browser window, ensuring the set-up process is lightweight and adaptable to various retail environments.
  • Reverse logistics: Once returns are dropped off, Happy Returns provides configurable reverse logistics options to move inventory to the next best place for sale — whether that means keeping it in-store, moving it to a different store in the retailer’s network, or shipping returns to an e-commerce warehouse. Everything from shipping supplies to coordinating pick-ups to shipping the inventory can be included, along with visibility to track returned goods on each step of their journey.
  • Location management: Happy Returns provides an experienced team to train and support merchants’ store employees, ensuring store associates can succeed and shoppers can enjoy the same, friction-free return experience.
  • Patent-pending fraud detection: Happy Returns cross-brand BORIS solution includes specialised POS software, proven processes, and a dedicated team that actively monitors, manages, and supports locations to help prevent return fraud.

“Over the past eight years, we’ve developed cross-brand box-free returns from an innovative idea to an enterprise-grade solution,” said David Sobie, co-founder and CEO of Happy Returns.

He continued: “Now we’re leveraging our technology, expertise and scale in reverse logistics to be the first to enable retailers to seamlessly accept returns throughout their full networks.”

Shein recently revealed it wants to diversify its offerings from fashion and accessories to more consumer sectors such as home, beauty and toys.