The rental edit available on Hirestreet is made up of 23 womenswear pieces, including some of Simply Be’s bestselling own label occasionwear dresses from the current season and a bridal dress which currently retails at GBP220 (US$259). The edit is available in an inclusive range of sizes, from 10 – 32.

The retail price of these clothes on Simply Be starts at GBP55 and extends to GBP220, so the edit will enable these popular items to be worn by more women as customers will now be able to rent clothes on Hirestreet from just GBP14 for four days.

N Brown says the launch of its first rental edit is another important milestone in its wider sustainability strategy, Sustain, through which the group strives to make a meaningful impact by driving sustainability and reducing emissions. The launch of a rental edit will help to extend the lifespan of its products and encourage customers to embrace circularity.

Angela Gaskell, group sourcing, sustainability, quality and fit director at N Brown, said: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled. We know our customers also want to be more circular, which is why partnering with Hirestreet is a really exciting step forward for Simply Be. We will also be able to offer our clothing to new customers through Hirestreet, whilst showcasing our expertise in fit through the quality pieces on offer within the edit.”

Isabella West, CEO of Hirestreet said: “Simply Be are experts in creating clothing that makes women feel amazing. Their focus on flattering design and the exceptional work they have done on fit makes them the perfect rental partner.”

Earlier this year, Oasis made a foray into rental, with Hirestreet, under Boohoo’s ownership.