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December 22, 2021

Skechers announces new operations in the Philippines

Skechers has transitioned its operations in the Philippines from a third-party distributor to Skechers USA Philippines, Inc to maximise the brand’s growth prospects in the region.

By Beth Wright

Skechers COO David Weinberg says the Philippines has immense potential for the company and can become a key market for the business in Southeast Asia.

“Skechers is a global brand that many Filipino consumers already know and love. With this new dedicated approach, we will be able to reach more of the 100 million men, women and children in this country and offer them a wider selection of great Skechers products through expanded channels,” adds Suzette Pasustento, country manager for Skechers USA Philippines. “We are presently in the first phase of re-establishing the brand in the market: Setting up new offices in Manila, implementing a distribution centre, and we opened our first new store this month.”

She continues: “In 2022, we will introduce new product categories, open more retail locations and expand our door count with new retailers, as well as launch a comprehensive marketing campaign.”

A full range of the brand’s lifestyle and performance footwear and apparel will be available in Skechers retail stores, including the recently opened location in Alabang town centre and another in Ayala Malls Manila Bay, which is expected to open this week.

In addition, up to two additional concept stores are planned for the first half of 2022. Skechers will also be available in key department and specialty stores — including Planet Sports and The SM Store.

Skechers’ prior distributor in the Philippines, Trendworks International, will continue to sell Skechers products through the end of 2021.

Skechers USA recently posted net revenues of US$1.5bn for the third quarter ended 30 September, marking a 19.2% increase on a reported basis, compared to the same period in the prior year. Net income amounted to $103.1m compared to $64.3m a year earlier.

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