Footwear and apparel brand Skechers China has selected Centric Software’s Product Lifecycle Management (PLM) solution for the second time, expanding the software to its footwear business.

Founded in 1992, Skechers is the second-largest footwear brand in the US market. Skechers USA and Hong Kong Luen Thai Corporation co-founded Skechers China in 2007. The brand has since expanded across China, Southeast Asia, and South Korea.

Skechers China selected Centric PLM in 2017 for its expanding apparel business and has successfully been working with the solution to manage the entire product lifecycle, improve collaboration between design teams and suppliers in order to greatly accelerate the digitalisation of R&D and production.

In 2020, Skechers China decided to implement Centric Footwear PLM for its footwear business to address issues such as data fragmentation, information inconsistencies, and coordination challenges. The project has three goals: to build a unified digital collaborative operations platform, to visually display the product portfolio for selection decisions, and to improve closed-loop informatisation and digital capabilities. Using Centric PLM, the Skechers China footwear team also intends to actively develop styles for the domestic market in response to demand.

“We have thoroughly enjoyed our cooperation with Centric Software and are impressed by the product innovation capabilities and professionalism of the Centric team,” says Alfred Yu, PLM project manager of Skechers’ footwear business. “We highly anticipate the value that will be created by Centric PLM in the future, and we will work closely with the Centric Software team to make this project a great success.”

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