Consumer awareness of smart fabric technology remains low, and shoppers will require education to drive future sales, according to new research.
Subscribe to Just Style
Join over 70,000 apparel industry professionals by unlocking full access for just $1 (plus VAT if applicable)
Already a Member? LOGIN HERE
Just Style membership gives you:
- Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
- Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships
70% of the apparel and textile companies in the Forbes Global 2000 use Just Style