Informa Markets Fashion says the Sourcing at Magic Online event will also return next year, running from 1 February – 1 April, with a second date also in the works for the latter half of the year.
Committed to the evolution of the fashion supply chain, Sourcing at Magic’s 2022 events will provide access to new and innovative supply chain solutions, sustainable resources, fashion technology focused on retail solutions, networking, and extended visibility into the industry’s most critical global issues.
In its second season as a hybrid event, Sourcing at Magic 2022 editions will once again offer both physical and digital shopping and showcasing opportunities, featuring exhibitors from both well-known and new interest regions for apparel and footwear manufacturing, textiles, and supply chain solutions. In addition to physical booth space and digital representation within Sourcing at Magic Online, suppliers who are unable to attend the event in-person will be able to showcase physical samples within a dedicated shared space on the event floor in Las Vegas, with an opportunity for buyers to directly connect with the supplier via video conferencing.
First introduced at the August 2021 edition, this hybrid approach of physical sampling combined with digital connection not only helps to bridge globalised commerce and connections, but it also supports continued market presence despite ongoing international travel disruptions and allows participating suppliers new and inventive ways to engage with the onsite community in a productive manner,Informa Markets Fashion says.
“With the global supply chain making major headlines and a critical focus for businesses in the coming year, now more than ever, fashion brands and retailers are re-examining ways to update, or diversify their sourcing and supply chain, says Andreu David, vice president of Sourcing at Magic at Informa Markets Fashion. “There’s a plethora of new technologies, innovations, and sustainable alternatives that can streamline and/or cost save for businesses by directly connecting with exhibitors available onsite and online or through the organic connection, discovery, networking, and education that’s happening on the show floor.”