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The partnership between the two textile companies is a promising shift towards responsible textile value chains, says Finnish sustainable fibre producer Spinnova, and proves that sustainability and durability can go hand in hand. Spinnova is described as a textile fibre made of sustainably sourced wood without harmful chemicals. It is said to produce fewer CO2 emissions and use 99% less water than conventional cotton production and contains zero microplastics. 

Swedish based Imogo focuses on sustainable production processes, primarily in the textile industry. Its innovative new processes for dyeing textile materials can dramatically reduce the wasteful use of water, chemistry and energy in the textile dyeing process. The first products made from Spinnova and dyed with Imogo’s resource-efficient technology are planned to be launched later this year. 

Shahriare Mahmood, chief sustainability officer of Spinnova, says, “We’re constantly exploring sustainable alternatives in textile processing to further reduce the environmental impact of the products we create. Imogo has the potential to revolutionise the industry’s dyeing process and has already proven that sustainability and durability go hand in hand. Combining our technologies, we can create a huge shift within the entire industry.” 

The colour – and its resistance to fading or bleeding – of items dyed with Imogo’s technology has been found to be on the same level to the conventional dyeing methods. Spinnova fibre is also a durable and versatile material with a natural feel and has already been applied to products from high fashion to outdoor and everyday wear, as well as furniture and home decor. 

Per Stenflo, CCO and founding partner of Imogo, said: “The uniquely sustainable combination will be an inspiration to the industry and clearly illustrate that, dramatically reduced environmental impact from the fashion industry is possible. Replacing obsolete technologies and materials with new innovative alternatives will be a cornerstone in building a new responsible textile industry that can be part of overcoming the crisis of global warming and the consequences of it.” 

Spinnova’s first commercial-scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tonnes of sustainable fibre annually within the next 10-12 years – providing global fashion brands and retailers with a versatile and sustainable fibre at scale. 

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By GlobalData

In April, Spinnova partnered with H&M’s Arket to launch an overshirt in the sustainable Spinnova fibre.