Swedish multi-category sportswear retailer Stadium has invested in a new Product Lifecycle Management (PLM) solution to optimise product development processes across several product categories including footwear and apparel.

The retailer operates more than 170 physical stores in Sweden, Finland and Germany and boasts a strong e-commerce presence. It has selected PTC‘s FlexPLM solution to centralise product data to ensure its global teams can effectively collaborate throughout every step of the product lifecycle.

Stadium will also leverage PTC’s FlexPLM solution to help it deliver on its sustainability vision by enabling it to track and monitor CO2 emissions across its entire business.

“We wanted to partner with a PLM provider who had a proven track record of working with multi-category retailers, and whose software and services could scale to manage the volume and variety that we produce,” said Stadium manager Peter Johansson.”It was also essential that we found a vendor…with innovations such as 3D capabilities and artificial intelligence.”

The software will help the retailer implement “a streamlined best practice approach to planning, product design, and development, sourcing and supplier collaboration, with simple storing and sharing of data across our business, as well as enabling our employees to work seamlessly from home during Covid-19.”