Fashion for Good, a global initiative trying to make fashion more sustainable, is partnering with British luxury fashion brand Stella McCartney in a move that underlines the company’s commitment to industry-wide collaboration and to integrating disruptive innovations within the fashion supply chain.
The connection and collaboration between Stella McCartney and Fashion for Good has been present for several months but has now become official.
Launched in March 2017 by C&A Foundation, the corporate foundation affiliated with global retailer C&A, Fashion for Good is an industry-wide call for collaboration to help brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion.
US giant PVH Corp., owner of brands including Tommy Hilfiger and Calvin Klein, was previously the most recent name to commit to the programme’s innovation agenda, joining industry heavyweights Adidas, C&A, Galeries Lafayette, Kering, Target and Zalando.
The programme has so far supported 40 innovations across raw materials, cut-make-trim, wet processing and end-of use, and most recently revealed plans to open a museum next month to showcase more than 50 innovations on the verge of disrupting the fashion industry.
Among these will be a dress that was designed by Stella McCartney and has been dyed using engineered microorganisms by Colorifix, one of the latest batch of start-ups awarded a place in the Fashion for Good-Plug and Play Accelerator.
This innovative form of dying dramatically reduces the environmental impact of the dying process which has traditionally been toxic and wasteful, consuming huge quantities of water, energy, and petrochemicals.
“We are constantly exploring innovative ways to become more sustainable, joining Fashion for Good helps us on this journey,” says Stella McCartney. “Together we can spark and scale the next generation of circular technologies and help change the fashion industry.”
Managing director of Fashion for Good, Katrin Ley, adds: “It’s great to see Stella McCartney is actively embracing new technologies from innovators from our programmes. This dress is an exciting example of what good fashion looks like.”
Click here to read just-style’s recent interview with head of circular fashion at the C&A Foundation, Douwe Jan Joustra.