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June 15, 2022

Supima, TextileGenesis partner on cotton authentication platform

Supima, the brand for American-grown Pima cotton, has announced a strategic partnership with TextileGenesis to establish a new industry benchmark platform for cotton authentication.

By Hannah Abdulla

The Supima blockchain platform powered by TextileGenesis will digitally connect Supima’s comprehensive supply chain from the growers to the brand/retailers. Integrated with this digital platform, Supima’s technology partner Oritain will provide forensic origin authentication for Supima cotton across the platform.

This ability to independently validate the Supima content of products at every stage of the supply chain achieves unmatched authenticity and responsibility through the combination of forensic physical and digital authentication.

Supima says the move marks the next chapter in its “ongoing leadership role in bringing the most trusted and robust verification solution to authentic premium fibre sourcing to the global fashion industry,” adding it is fortunate to partner with brands and retailers that are leaders in transparency and responsible sourcing. Previously, it announced it was mapping all Supima cotton in growing regions in a bid to tackle fraud in the global cotton supply chain.

It also says this “ground-breaking” supply chain traceability platform will provide an underlying mechanism to collaborate with the partners in a transparent, and verifiable way.

TextileGenesis’ Fibercoin technology will be integrated into Supima’s licensing program and applied to all Supima branded fibre throughout the supply chain, creating a non-fungible digital token for every kilogram of Supima cotton that can be physically and forensically verified and authenticated by Supima from the farm through to the retail shelf.

“The Supima partnership with TextileGenesis provides for the very first time, indisputable proof of origin for consumer products all the way back to the fibre’s origin. This enables Supima’s partner brands to credibly claim advantages in terms of product quality and sustainability that are independently verifiable through both digital and forensic testing. There is no system like this for any other fibre. SUPIMA partners will have the most authentic and trustworthy premium cotton source for all the current and future needs of luxury apparel and home textile products,” says Marc Lewkowitz, president and CEO of Supima.

Amit Gautam, founder and CEO of TextileGenesis, added: “This collaboration is setting a new benchmark for the cotton and premium fibre’s industry, and paves a new path for the entire fashion eco-system. We are creatively combining three major innovations – digital-tokens based article-level traceability, forensic physical verification, and Supima brand-licensing – in a single integrated platform. It creates a new platinum standard in the industry for end-to-end traceability and physical verification.”

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