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March 4, 2021

Susie Mulder named Timberland global brand head

VF Corporation has named Nic+Zoe CEO Susie Mulder as global brand president of its Timberland business.

By Beth Wright

VF Corporation has named Nic+Zoe CEO Susie Mulder as global brand president of its Timberland business.

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Mulder will join the company on 5 April and will report to VF’s chairman, president and CEO Steve Rendle. She will also serve on VF’s executive leadership team.

In her new role, Mulder will be responsible for driving the Timberland brand’s core strategic priorities related to product diversification across footwear and apparel, and a consumer-led, retail-centric, digital-first approach. She will build on the brand’s new eco-innovation franchises while also ensuring continued success within the Timberland Pro business.

Mulder has been CEO at women’s wear brand Nic+Zoe since April 2012, guiding its continued revenue growth through expansion into new points of distribution in the US and internationally, and launched the brand’s direct-to-consumer efforts via e-commerce and its owned stores.

Before this she was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail and consumer goods practice for 15 years.

Rendle says Mulder “brings a broad mix of experience in apparel, retail and consumer strategies, all of which is complemented by her strong leadership skills and passion for people and active lifestyles.”

Mulder will work closely with Martino Scabbia Guerrini, VF’s president of the EMEA region, to manage the transition of leadership. Scabbia Guerrini has served as the Timberland brand’s interim brand president for the past 14 months, in addition to his EMEA responsibilities.

Related Companies

Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

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