Australian resort wear, outdoor wear and lifestyle apparel company Tank Stream Design has adopted new software to further its digital transformation and provide an end-to-end solution.

The company has partnered with Discover e-Solutions (DeSL), whose modules will form the backbone that links all of its departments and business processes together, from design through product development, sourcing, and into sales.

Tank Stream Design says it wants to leverage technology in order to drive growth and efficiency and has already invested in ERP, B2B, and B2C. However, the company lacked a web-based, real-time solution which would deliver full digital transformation from initial product concept, to procurement and finally through to sales and marketing.

Tank Stream Design selected Product Lifecycle Management (PLM), P.O. Management, Product Information Management (PIM), and BI Reporting, to expand its capabilities and integrate all new and pre-existing software.

“Tank Stream is a perfect candidate for software modules such as PLM as we constantly struggle with the inefficiencies and inaccuracies of working in multiple software applications and spreadsheets across all departments,” says founder and CEO James Neumann. “After an extensive search, and receiving demonstrations by all major PLM providers, our research team found DeSL to be a holistic solution for our end-to-end design-to-market cycle.”

With DeSL’s software and guidance, Neumann says the company will achieve massive efficiency gains from a digital transformation perspective.