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February 26, 2019

Target launches third-party seller platform

US department store retailer Target Corp has launched a new platform for third-party sellers as part of a bid to become more profitable online.

By Hannah Abdulla

US department store retailer Target Corp has launched a new platform for third-party sellers as part of a bid to become more profitable online.

Under Target + (Target Plus), which the retailer says is in its earliest stages, select brands will be invited to sell via Target.com. The brands will be chosen on the basis of “strong performing” categories such as sportswear and running shoes.

“Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like 5% off with a Target Redcard, free shipping, and easy in-store returns,” said Rick Gomez, Target’s chief marketing and digital officer.

“Guests look to Target for great products. With Target +, we aim to give them easy access to even more great products by partnering with best-in-class speciality and national brands that will help guests save and get more done in just one stop to Target.com.”

Separately, the group announced plans to launch three new lingerie brands – Auden, Stars Above and Colsie – which are size inclusive. 

“Within intimates and sleepwear, we know our guests want to look and feel their very best, and we see potential for Target to offer both current and new guests so much more,” said Jill Sando, senior vice president, general merchandise manager, apparel and accessories and home. “From new brands and experiences to a campaign that celebrates that women come in all different shapes and sizes, we want to create the ultimate destination for our guests — one that’s inviting and inspiring and allows all women to feel comfortable and confident.”

It is the latest move under Target’s new finance model, which aims to introduce more than a dozen new brands and promises an overhaul of stores, digital channels and supply chain. Last May the group announced a clothing brand launch aimed at Gen Z shoppers. 

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