Global lifestyle brand Ted Baker is to use Segura’s supply chain visibility platform to improve its supplier management processes.
The retailer sells menswear, womenswear and accessories, and its multinational, multi-channel presence with more than 400 stores worldwide makes supply chain management a key focus for the company.
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Ted Baker will use the Segura platform to provide a single portal to enhance its existing supply chain management strategy, improving mapping and social standards within its global supply chain. This will also enable it to ensure suppliers meet the standards required to engage with the brand.
“Ted Baker is committed to working with all our suppliers in a fair and open way,” the company says, adding: “Segura offers us a tool to strengthen these relationships. The interactive online platform allows us to work even more closely with our suppliers, ensuring that we have up-to-date information and making it easier to understand and map our supply chain.”
Peter Needle, Segura CEO, notes: “We help retailers and brands increase transparency, compliance and traceability across their global supply chains. This enables them to develop and improve their supplier relationships, and help ensure component level provenance for all their goods.”
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