Companies need to assume the responsibility of acting ethically in the present to guarantee a sustainable future based on the balance between the environment, the economy and people, a recent conference heard.
Speaking with other members of the CRE100DO Foundation, which promotes business excellence and encompasses more than 100 companies in the Spanish middle market, Jeanologia reflected on the key role of business sustainability in today’s world.
“Sustainability is not our goal, if not our business model, our reason for being, where people and the planet are ahead of profit; we help people around us to transform the way they produce textiles and we accompany them with the best service,” said Enrique Silla, CEO and founder of Jeanologia. “Sustainability is a way to save costs for companies, sustainability is good business.
“As a company we don’t want to be the biggest, we want to be the best for the world. It is not true that being sustainable is expensive, it is key to reducing costs and obtaining benefits. For us it is a competitive advantage that has made us more resilient, aligning the combination of profit, people and the planet.”
The conference was held at the Jeanologia facilities with speakers including Josep Vicent Mascarell, president of the Ethics and Compliance Committee of Balearia and expert in Corporate Social Responsibility, Carmen Berbegal, director of Actiu, and Rafael Boix, director of Foodiverse.
The speakers gave their vision on how companies should integrate sustainability into their strategies to generate economic, environmental and social value both in the short and long term.
Mascarell stressed the need for companies to assume the responsibility of acting ethically in the present to guarantee a sustainable future based on the balance between the environment, the economy and people. “Companies do not survive alone, they are themselves and their context. Today no company can stop looking sustainable, and the best way to look sustainable is to be. The most important thing for a company is to know what its purpose is and where it wants to go. The success of the company is knowing how to integrate ethics and sustainability in the business culture as a moral norm.”
The conference culminated in a dialogue between three representatives of CRE100DO companies from the Valencian Community.
Berbegal talked about how sustainability has been integrated into home furniture ACTIU’s culture since its inception and how the market itself has ended up agreeing with them when this concept was not yet taken into consideration in the furniture and design sector.
“ACTIU is making sustainable investments and we understand that sustainability and digitization go hand-in-hand in our business model. Only in this way can added value be added to the customer experience.”