The Lycra Company is preparing to launch a new denim seam slippage solution for applications in single-core spandex fabrics that require durable stretch and good recovery power.
Due to launch at this week’s Kingpins24 online event, the patent-pending Anti-Slip fibre helps maintain garment appearance wash after wash and wear after wear.
Go deeper with GlobalData
Using Lycra Anti-Slip fibre in the core of Lycra dualFX technology yarn further enhances anti-slippage performance. Combining Lycra Anti-Slip fibre and Lycra T400 fibre, meanwhile, delivers the high stretch of Lycra fibre with exceptional anti-slippage properties and the excellent recovery power of Lycra T400 fibre, the company says.
“Jeans are the most commonly returned garments purchased online,” says Julien Born, chief commercial officer. “The majority of denim returns are style or fit related, which leads to consumer dissatisfaction with the quality or aesthetics of the product. Several of these issues can be linked to seam slippage. With Lycra Anti-Slip fibre, consumers can have super stretch jeans that last longer, while maintaining the fit and shape.”
On 28 October, newly appointed chief innovation officer, Steve Stewart, will discuss the company’s innovation process at Kingpins24.
“Our innovation strategy identifies the stated and unstated needs of our consumers and customers and is guided by proprietary research, trends and insights,” Stewart says. “We specifically look for pain points that can be solved with new or improved products or processes that add value. We continue to challenge ourselves to drive further product differentiation that helps to redefine the markets we compete in.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
