The Woolmark Company has moved its fabric and yarn sourcing guide to a new online platform, providing a showcase for suppliers and a sourcing service for buyers.
Coinciding with the 10th anniversary of The Wool Lab, the first iteration of The Wool Lab Digital offers a guide to the best commercially available wool fabrics and yarns, created in collaboration with the leading spinners, knitters and weavers from across the world.
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The freely accessible resource will enable users to choose a selection of wool fabrics and yarns in which they are interested. Users will immediately receive an email with the details of their chosen swatches along with the contact information of the applicable manufacturers that the user can contact to request samples.
“The Wool Lab is the world’s only collection of curated, innovative yarns, fabrics and processes dedicated to wool and therefore offers an unrivalled and global opportunity for wool textile sourcing,” says Julie Davies, The Woolmark Company’s general manager for product innovation and education extension.
“Extending The Wool Lab into the digital space will enable designers, buyers and sourcing teams to continue to connect with known suppliers and discover new, global suppliers, strengthening supply chain partnerships which is imperative within our industry.”
As well as being in a new online format, The Wool Lab Digital also presents new market trends and product innovations that are most relevant to the current global situation.
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By GlobalDataThe Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 60,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.
