The most-read stories on just-style this week include a look at why better working conditions in garment factories improves productivity and profitability, Morocco's plans to grow fast fashion exports, and a comment on the challenges Myanmar faces if its garment industry is to reach its true potential.

SOURCING: Apparel working conditions linked to profit
If proof was ever needed of the commercial benefits of better working conditions in garment factories, a recent study from Better Work Vietnam suggests both productivity and profitability improve.

SOURCING: Morocco sets out plans to grow fast fashion exports
The director general of Morocco’s clothing and textile industry association AMITH (Association Marocaine des Industries du Textile et de l’Habillement) has shared with just-style the country’s plans to create a fully-integrated textile and garment industry from spinning to final product within 15 years.

COMMENT: Myanmar – right time, right place, new challenges
As apparel retailers and brands continue to seek alternatives to their traditional suppliers, David Birnbaum contends that Myanmar is the last remaining place in Asia that can support a major garment industry. But if it is to reach its true potential, manufacturers and customers must work together to overcome some serious problems.

TECHNOLOGY: 3D printing gears up for fashion industry change
The organiser of a 3D print fashion show in New York has told just-style there will be major changes in fashion industry supply chain because of this new technology.

Adidas worker hotline bridges communication gap
Sporting goods giant adidas is evolving its factory monitoring system away from auditing to track supply chain compliance and is instead working to develop self-governance programmes for its suppliers. Part of the process has been to improve communication with workers at its supplier factories – including the launch of an SMS hotline, which will reach 250,000 workers by the end of the year.

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