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September 2, 2020

Transparency key to winning customer trust

Transparency is key for clothing brands to win back consumer trust and confidence, according to a survey from Lenzing, and brands must revolutionize how technical knowledge is translated into consumer language on websites, product tags and labels as customers are paying more attention to this.

By Hannah Abdulla

Transparency is key for clothing brands to win back consumer trust and confidence, according to a survey from Lenzing, and brands must revolutionize how technical knowledge is translated into consumer language on websites, product tags and labels as customers are paying more attention to this.

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