Turkey will take centre stage at the upcoming fashion supply chain sourcing fair Pure Origin, organisers have confirmed.

The event will take place at London Olympia from 9-11 February. The fair specialises in international garment, fabric and supply chain sourcing.

Pure Origin provides access to seven curated sectors across supply and manufacturing. It also features its own dedicated platform for content including talks, workshops, trend presentations and catwalk shows. Together with Pure London, guests can explore the full fashion supply chain under one roof.

As the world’s seventh-largest apparel exporter with US$17bn in exports and 72% of total apparel export going to the EU, organisers say Turkey represents a huge opportunity for UK brands and designers, with short delivery times and integrated supply chain capabilities.

Turkish brands showcasing at the event include S&M Tekstil, Titbas Tekstil, Isik Etiket, Creazone, Günerler, Ersa Tekstil, Trakya Tekstil and Aysan Tekstil.

Nihat Berktas, Turkey country manager for Pure London and Pure Origin says: “The interest in Turkish companies at the show is growing exponentially every year as the appetite for the UK market is increasing. The UK is the second-largest export market for apparel/textile for Turkey, and UK buyers are looking to manufacture more in closer countries like Turkey. Pure Origin will offer visitors a huge variety of new Turkish businesses to explore this season.”