Twitter users in the US who use Twitter in English on iOS devices will be able to see the Shop Module. It is being trialled with what Twitter calls a “handful” of brands in the country.

Shop Module, once fully functional, shifts the user from a viral discussion of a product, to actually purchasing it without leaving the conversation or app. When users visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We believe in the power of the conversations that Twitter facilitates around products. With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favourite sports team – or that provide lasting impact – like a new skincare regimen,” said Bruce Falck, revenue product lead at Twitter, in a blog about Shop Module. “And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter.

“As we learn, we’re creating deeper partnerships with businesses that reflect whom we’re building for with a new Merchant Advisory Board. The board will consist of brands that have established themselves as best-in-class examples of merchants on Twitter. With their partnership, we hope to more easily address the needs of businesses of any size or vertical in our product innovation.”

The Shop Module intends to better support shopping on Twitter but also builds efforts around Professional Profiles which Twitter introduced earlier this year.

With modular components for Professional Profiles, businesses across the globe – from small businesses and legacy brands to creator-founded businesses – will have access to customised profiles with features intended to help drive engagement and business outcomes.