View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 14, 2021

TZP Group acquires maternity brand Kindred Bravely

Multi-strategy private equity firm TZP Group has announced that TZP Small Cap Partners II, LP has acquired a majority stake in Kindred Bravely, a provider of maternity and nursing basics apparel.

By Hannah Abdulla

Multi-strategy private equity firm TZP Group has announced that TZP Small Cap Partners II, LP has acquired a majority stake in Kindred Bravely, a provider of maternity and nursing basics apparel.

Launched in 2015, Kindred Bravely is a digitally-native, direct-to-consumer brand focused on basics apparel for pregnant and nursing mothers. The company’s products span multiple categories, including bras, loungewear, underwear, and sleepwear.

“Kindred Bravely is an incredible brand with a loyal and growing customer base,” said Dan Gaspar, partner at TZP. “We are excited to partner with the Akersons and the Kindred Bravely team as the company continues its rapid growth trajectory.”

“We are so glad to be partnering with TZP,” said founder Deeanne Akerson, who along with her husband Garret will continue as co-CEOs and maintain a significant stake in the business. “We met with many of the professionals at TZP and were impressed by their ‘Partner of Choice’ culture and their ability to add value through their extensive experience in direct-to-consumer brands.” 

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Style