UK: Adidas grabs Reebok sponsorship deal at Liverpool FC

Adidas-Salomon will take over the sponsorship of soccer club Liverpool FC from Reebok next season but insists the deal has nothing to do with yesterday’s EUR3.1bn (US$3.8bn) merger deal between the two brands.

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)

Already a Member? Login here

Just Style membership gives you:

Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.