The role of e-commerce in the fashion industry is to be explored in a one-day conference organized by business publication Marketing Week. In order to assist traditional fashion retailers in their exploration of new distribution channels, ‘Fashion Online’ – which takes place on 5th July 2000 – will discuss how far fashion consumers are motivated to buy online through convenience, price and service. Through Fashion Online, delegates can hear how to manage their content and devise successful off line marketing strategies in order to maximize first time and repeat visits. Changing fashions on the web; knowing your audience; generating traffic to the site; and building online customer relationships will all be covered too. The conference will also feature a practical guide to working with New Media Agencies to successfully get brands online.Leading industry speakers on the day include representatives from Austin Reed, Easyshop,, KPMG, WGSN and further information or a conference brochure, call 020 7970 4770 or email

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