UK department store chain House of Fraser has revealed British model Daisy Lowe as the face of its new Biba brand collection.
The British model has walked catwalks of Vivienne Westwood and PPQ, and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton.
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This month House of Fraser re-launches the Biba clothing brand, with Lowe to appear in advertising and PR campaigns showcasing women’s apparel, accessories and jewellery.
Executive brand director for House of Fraser, Matt Chambers, said: “We chose Daisy Lowe as the face of the Biba campaigns for PR and Advertising because she is effortlessly stylish, unique and eclectic, but most importantly British. She also helps to make this iconic fashion label, with great heritage, relevant to our younger customers.”
Lowe said: “It was a huge honour to be asked. I’ve been a fan of the brand since I was very young. When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I’ve always really loved Biba so when I was asked to be part of the campaign I was just ecstatic.”
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The collection will be exclusive to House of Fraser and available in 35 stores in the UK.
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By GlobalData
