JOE BOXER, the San Francisco-based underwear and sleepwear brand, is to launch in 53 Debenhams’ outlets throughout the UK from 1 September 2000.Established in 1985, the company now sells apparel and accessories for women, men and children throughout the US in over 4,000 department stores, specialty shops and catalogs.The JOE BOXER product is manufactured under license both in the US and in Australia, Canada, Japan, Mexico and New Zealand. Licensed product includes boy’s and girl’s sleepwear and underwear, and boy’s sportswear.

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