UK: John Rocha To Create Collections For Debenhams

Top British department store, Debenhams, is adding an exciting new name to its designer collection - John Rocha. The international designer has joined forces with the high street store to create five exclusive collections - womenswear, menswear, childrenswear, accessories, and home. It is believed to be the first time that so many collections have been launched simultaneously by one designer on the high street. The Rocha.John Rocha range will be available at 50 UK Debenhams stores from September, offering high shoppers the chance to buy the designer label. A spokesman from the company said: "Rocha's strong sense of individuality is evident throughout the collections, adding his unique mix of Celtic and Chinese influences. "Rocha.John Rocha offers directional pieces at amazing High Street prices." Versatility is the key to the womenswear collection designed for store, with the emphasis on luxurious fabrics and attention to detail. The menswear collection meanwhile is hard-hitting and directional, combining precision cut tailoring and casual wear. Functional detailing and hardwearing fabrics to create fun and wearable pieces form the basis of the childrenswear collection designed for boys and girls aged 3-8 years old . The essence of the Rocha.John Rocha homeware collection is comfort and style. The range reflects the clothing collections and offers contemporary lifestyle pieces from bedlinen and throws to tableware and accessories.