Designer Stella McCartney has announced the launch date for her first Stella McCartney children’s wear collection.
Stella McCartney Kids will launch early November, with its distribution primarily online through a dedicated website with express shipping to 200 countries.
The collection will also be stocked at Stella McCartney stores in London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Dubai, Qatar and Kuwait.
Stella McCartney said: “As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids collection that was affordable. I feel like all the timeless children’s wear is reserved for the expensive brands and that did not sit well with me, kids and parents, aunts, uncles, friends, should all be able to have access to Stella McCartney Kids clothes.”
The collection comprises of styles for boys and girls in ages ranging from 0 to 12 years. Price points ranges from EUR19 (US$24.7) for a baby’s T-shirt to EUR150 for a coat.
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