UK: Will Arcadia’s BrandMAX Strategy Pay Off?
City analysts and retail experts will see tomorrow if a bold new plan to turn gloomy high street trading round is working when the mighty Arcadia Group announces its preliminary results. Arcadia, whose brands include Burton Menswear, Dorothy Perkins, Principles, Top Shop and Miss Selfridge, Evans, Hawkshead and Racing Green, announced its innovative `BrandMAX' programme back in April.