In his new role Curran with oversee Under Armour‘s end-to-end planning and go-to-market, product sourcing, manufacturing and quality, global vendor base management, distribution and logistics, global customs and trade, warehousing and sustainability. 

He is joining Under Armour on 16 October 2023 and will report to president and CEO Stephanie Linnartz.

Curran has an extensive fashion background, including spending over three decades of his professional career at US fashion brand Gap Inc.

His most recent role at Gap Inc was as the chief operating officer for Old Navy, where he managed a workforce of over 44,000 associates operating in more than 1,200 stores.

In this capacity, he oversaw the full spectrum of operations, encompassing inventory management and sourcing. Curran’s tenure at Gap Inc. included various leadership positions across the Gap Inc. brand portfolio, including head of global supply chain for all seven of the company’s brands.

Linnartz said: “Shawn is a retail industry powerhouse who comes to Under Armour at this critical time with the breadth and depth of experience that we need to optimise the backbone of our business, the supply chain, to ensure that our consumers get the right products, at the right price, at the right time.”

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In response to his new role, Curran said: “I am excited to collaborate with the talented Under Armour team to enhance our supply chain ensuring our consumers get the very best experience and highest quality products.”

In August, Under Armour reported a 2% decrease in revenue to $1.3bn in the first quarter of the fiscal year 2024 with a GlobalData retail analyst blaming its reliance on weak wholesale accounts and its lack of brand focus.

In the same month, Under Armour and manufacturer Hemp Black struck a deal involving the provision of speciality yarns treated with a patented activated carbon process, which received certification from the Cradle to Cradle Institute.