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January 11, 2019

US apparel retailers’ December 2018 sales roundup

By Beth Wright

December saw little cheer for the handful of US apparel retailers still reporting their monthly comparable sales, as only one reported a rise in monthly comps while the remainder posted flat or lower sales for the period. 

Nebraska-based denim specialist The Buckle reported a 0.2% drop in same-store sales for the five weeks ended 5 January, compared to the same period last year. Net sales also declined, falling 6.7% to US$137.4m from $147.2m in the prior year five-week fiscal month.

Meanwhile, value-priced fashion and accessories retailer Cato Corporation reported flat same-store sales for December, compared to the five weeks ended 6 January 2018. Total company sales were down 9% to $86.5m. “December same-store sales were slightly below our expectations,” said CEO John Cato.

Comparable sales at L Brands, owner of the Victoria’s Secret and Pink brands, were also flat, while net sales of $2.48bn were down from $2.52bn.

Speciality apparel and footwear retailer Zumiez, meanwhile, booked a 4.9% comp sales rise. The Seattle-based chain was up against a tough 7.9% year-ago comparison. Total revenues for the month also increased, rising 2.9% year-on-year to $164.6m, compared to $160m for the five-week period ended 30 December 2017. 

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