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February 11, 2019

US apparel retailers’ January 2019 sales roundup

By Beth Wright

January saw little New Year cheer for the handful of US apparel retailers still reporting their monthly sales, with only one booking a rise in monthly comps. All posted net sales declines of at least 18% during the period.  

Nebraska-based denim specialist The Buckle saw a 2.2% decline in same-store sales for the four weeks ended 2 February, compared to the same period last year. Net sales also tumbled, falling 17.9% to US$45.8m from $55.7m a year ago.

Meanwhile, value-priced fashion and accessories retailer Cato Corporation reported an 18% drop in sales for the four weeks ended 2 February 2019 to $44.5m. On a comparable four week basis, total sales for the month were flat and same-store sales for January increased by 2%.

“January same-store sales benefited from favourable weather this year compared to last year,” said CEO John Cato. “Without this benefit same-store sales would have been slightly negative.”

L Brands, which owns the Victoria’s Secret, Pink, and Bath & Body Works brands, reported a 1% drop in comp sales for January, alongside a 25% fall in net sales to $780.1m from $1.04bn a year ago. 

Speciality apparel and footwear retailer Zumiez, meanwhile, booked a 3.5% comp sales rise against a tough 6.3% year-ago comparison. But total revenues for the month tumbled 18.3% to $53.9m, compared to $66m a year earlier.  

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