In a move that reflects the shifting dynamic of the company, Big Dog Holdings Inc is changing its name to that of its fastest-growing subsidiary, and buying the Natural Comfort Footwear chain to add more stores to its roster.

In a move that reflects the shifting dynamic of the company, Big Dog Holdings Inc is changing its name to that of its fastest-growing subsidiary, and buying the Natural Comfort Footwear chain to add more stores to its roster.
In a move that reflects the shifting dynamic of the company, Big Dog Holdings Inc is changing its name to that of its fastest-growing subsidiary, and buying the Natural Comfort Footwear chain to add more stores to its roster.