Coldwater Creek has swung into profit during Q2 on the back of improved sales figures – bolstered by its direct category.
“During the second quarter, we generated our fourth consecutive quarter of positive comparable premium store sales and a 39% increase in Direct sales, while maintaining disciplined cost controls resulting in our lowest ever quarterly SG&A rate as a public company, all of which contributed to our second straight quarter of profitability,” stated Dennis Pence, chairman and CEO of Coldwater Creek.
“In addition, we made considerable progress toward achieving our inventory goals. Most encouraging is that the initiatives we implemented at the start of the year are bringing back a level of predictability and consistency to our business despite the challenges of the difficult economy.”
Click here to view the company’s full financial statement.
