Coldwater Creek has swung into profit during Q2 on the back of improved sales figures – bolstered by its direct category.
“During the second quarter, we generated our fourth consecutive quarter of positive comparable premium store sales and a 39% increase in Direct sales, while maintaining disciplined cost controls resulting in our lowest ever quarterly SG&A rate as a public company, all of which contributed to our second straight quarter of profitability,” stated Dennis Pence, chairman and CEO of Coldwater Creek.
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“In addition, we made considerable progress toward achieving our inventory goals. Most encouraging is that the initiatives we implemented at the start of the year are bringing back a level of predictability and consistency to our business despite the challenges of the difficult economy.”
Click here to view the company’s full financial statement.
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