US Cotton Trust Protocol says its cotton is to become the world’s first sustainable cotton fibre to be tracked through the TextileGenesis platform.
TextileGenesis is a supply chain traceability platform for the fashion and textile industry, enabled by blockchain technology. Its Fibercoin traceability technology creates real-time traceability at article level from fibre-to-retail.
In combination with the existing Protocol Platform, developed by Memphis-based technology partner The Seam LLC, the TextileGenesis platform will allow the Protocol Credit Management System (PCMS) to record and verify the movement of US cotton fibre through the entire process by capturing and verifying article-level transactions between the multiple participants along the complete supply chain.
Upon receipt of their finished products, Trust Protocol brand and retail members will be able to claim Protocol Credits, digital tokens equivalent to the physical cotton produced under the programme, and make corresponding claims related to the environmental metrics and sustainable practices adopted by participating Trust Protocol growers.
The collaboration comes as the US Cotton Trust Protocol says it recognises the growing importance of increased supply chain visibility to brand and retail members.
“Today, having a holistic view of every step throughout the supply chain is imperative for brands and retailers,” says Dr Gary Adams, president of the US Cotton Trust Protocol, adding the partnership aims to set a new standard for more sustainable and trackable cotton production.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Amit Gautam, CEO and founder of TextileGenesis, adds: “We have engineered our platform to leverage the latest technology and industry-specific best-practices, with a heavy emphasis on strong data methodologies. Collaborating with the US Cotton Trust Protocol, with its clear focus on robust data and the strength of its verification practices, creates a powerful solution for brands and retailers worldwide in their search for more sustainable fibres and enhanced visibility in their supply chains.”
The collaboration will result in initial pilot trials with selected brands and mills in early June 2021, with full deployment of the PCMS envisioned for early 2022.
The Trust Protocol announced its membership of the Sustainable Apparel Coalition (SAC) earlier this month.
Since its launch in 2020, The Trust Protocol has welcomed more than 300 brand, retailer, mill and manufacturer members. This includes Gap, Inc and its collection of purpose-led lifestyle brands.
just-style spoke with Dr Gary Adams last year about how the initiative is ramping up to help brands and retailers better track the environmental impact of the cotton entering their supply chains: Setting a standard for more sustainably grown cotton.