Plastic clog producer Crocs is stepping up its online presence with the launch of Canadian and Australian websites and a new consumer mobile site.
The company has also redesigned its corporate website, which includes a blog that is moderated by Crocs brand fanatics who were chosen as ‘Crocs ambassadors.’
“Our direct to consumer channel, which includes both Crocs-branded retail stores and Crocs’ online presence is an important part of our business strategy which we consistently look to improve and invest in,” said Chris Ladd, vice president of global direct sales.
“Creating more and better experiences for those looking to interact with Crocs online is a key to our growth. With our increased digital footprint, we continue to develop long-term brand platforms that resonate with Crocs loyalists and expand our reach into new customer segments.”
