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September 17, 2010

US: Heelys eyes Asia Pacific through new agreement

Heeling Sports, parent company of wheeled footwear maker Heelys, has hired Japan-Asia Strategies and its principal Thomas Seymour, in a step to develop its business in the Asia Pacific Region.

Heeling Sports, parent company of wheeled footwear maker Heelys, has hired Japan-Asia Strategies and its principal Thomas Seymour, in a step to develop its business in the Asia Pacific Region.

Seymour and his company will be based in Tokyo, Japan and will work directly with John O’Neil, Heelys vice president of international, to evaluate current operations and market potential for Heelys in the region.

“We are extremely pleased to have Tom Seymour working with us,” said O’Neil. “His long experience in the Asia Pacific region and his specific knowledge of markets, channels, consumers and trends that impact the Heelys business will help us drive and optimise our business there.”

Seymour has held business development and general management positions in the Asia Pacific region for companies including Pepsico, Parker Pen, Converse, Spalding, Revlon and Mattel. Japan-Asia Strategies has worked with consumer including Brooks, Prince Tennis, LA Gear, Mattel and H20+.

It will work with Heelys to evaluate current distributors, search for additional distribution partners and survey retailers and channels.

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