US: Levi’s adds “world’s strongest fibre” to jeans
Denim major Levi Strauss is adding what is billed as "the world's strongest fibre" to one of its lines to create longer-lasting stay-strong jeans.
Denim major Levi Strauss is adding what is billed as "the world's strongest fibre" to one of its lines to create longer-lasting stay-strong jeans.