Supermodel Heidi Klum has created an active wear collection for sporting goods firm New Balance that will launch this fall exclusively on Amazon.

The range will include haute tunics, knits, woven tops, leggings and outerwear pieces, New Balance confirmed. It will retail from $32-168 and be available in the US, UK, Germany & Japan from 7 October.

“Busy women, like me, have changed their way of shopping. We now shop online,” says Heidi Klum.  “I’m proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon.”

An ad campaign for the collection will be shot by photographer Rankin.

“Heidi Klum for New Balance combines New Balance’s expertise in fit and form with Heidi’s commitment to sophisticated style to create a versatile collection for women that is both everyday wearable and luxurious,” said Kerry Kligerman, executive vice president of apparel for New Balance.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Style Excellence Awards - Nominations Closed

Nominations are now closed for the Just Style Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact

Excellence in Action
Recognised with Environmental and Diversity awards, Coats is leading on renewable energy, low impact materials, water and waste reduction, while meeting ambitious female leadership targets early. See how Coats is becoming the benchmark sustainability and DE&I partner for the apparel and textile industry.

Discover the Impact