Home shopping channel QVC is planning its largest presence ever at New York Fashion Week this year.
It will kick off the week by launching its first NYC pop-up location in the heart of Rockefeller Center.
During the event, QVC is also scheduled to have one of its largest broadcast and multimedia events, with a three-hour broadcast to feature the debuts of fashion ranges K-DASH by Kardashian and Janie Bryant MOD.
“Our collaboration with IMG Fashion has proven to be more rewarding each year, affording us the opportunity to take our viewers inside Mercedes-Benz Fashion Week,” said Claire Watts, QVC’s president of US commerce. “We are confident that presenting a variety of esteemed brands during such a widely supported event reinforces QVC’s place in the fashion industry.”
