Broadline retailer Sears Holdings has announced that David Friedman will join the company as SVP and president of marketing.
Friedman will be responsible for the oversight and leadership of the marketing business unit. He most recently served as president, Americas for marketing and technology company Razorfish.
“David is a great addition to our executive team. He brings to our company a proven track record of assisting numerous retail and consumer organisations in building strong brands through focused digital, online and in-store customer experiences, ” said Bruce Johnson, interim CEO and president of Sears Holdings.
“Under his leadership, Sears Holdings will have the opportunity to enhance marketing efforts for engagement programs that give customers more reasons to shop with us everyday, such as Shop Your Way Rewards (including the What Would You Do With One Billion Points? video contest), Layaway and Sears Chef Challenge.”
