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January 16, 2002

USA: Adidas And Nautica Try On Portal Opportunities

Adidas and Nautica have become the first apparel brands to offer their collections through an online visualisation portal called 'MaximWear - Off the Hook.' The site, which has been developed by men's wear site Maxim Online and web-based sizing expert My Virtual Model Inc, enables men to "try on" dozens of outfits online by creating an interactive model based on their body type, features, face and hair.

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