Bluefly, Inc. (NASDAQ SmallCap:BFLY), a leading online outlet for designer fashions and home furnishings ( www.bluefly.com ), announced today that its conference call to review second quarter 2000 financial results will be broadcast live over the Internet on Wednesday, August 9, 2000 at 4:30p.m., Eastern Standard Time. Listeners can tune in to the live webcast at the investor relations page of Bluefly’s web site, or at one of the following sites:

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