Cherokee Inc. (Nasdaq:CHKE) today announced that it has signed an exclusive agreement with Aspen Licensing International Inc. to represent its Aspen brand. Cherokee will engineer strategic licensing agreements for the brand’s expansion in the United States and throughout the world. The Aspen brand has enjoyed a 50-year history beginning as a functional performance brand for outdoors enthusiasts, and evolving into a broader lifestyle brand representing fashionable, rugged looks with an upscale attitude.

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)


Already a Member? Login here


Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Find out more