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January 21, 2002

USA: Cutter & Buck Offers Custom Online Golf Shop

Sportwear maker Cutter & Buck Inc has created a customisable solution to help golf pro shops gain additional club logo apparel sales over the Internet. Called 'Easy E-Commerce,' the programme is a 'plug-and-play' addition to the golf course's existing website that enables private clubs can sell logo apparel online to members, and allows resort and daily fee courses to market to interested golfers anywhere in the world.

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