USA: Edelman/Seattle Signs London Fog Account

The Seattle office of Edelman Public Relations Worldwide today announced that it has been selected by London Fog®, one of the most prestigious brand names in the apparel industry, as its public relations agency of record. Effective immediately, Edelman's consumer marketing and branding teams will begin the development and execution of public relations programs aimed at assisting London Fog in the positioning of its brand."Edelman's breadth and depth of experience designing public relations programs for apparel industry giants, such as Macy's, Pacific Trail, Eddie Bauer, Hanes and Liz Claiborne, contributed greatly to our decision to select the firm," said Paul Shriber, president of London Fog Trade Division. "We look forward to working with the Edelman/Seattle team to effectively implement a strong public relations initiative as a key part of our overall plan." London Fog Industries designs, develops and markets quality outerwear and rainwear under its own brands, London Fog, Towne®, Pacific Trail® and Black Dot®, and under licensed brands Dockers® and Levi's®. "London Fog and Edelman will work together to create and execute strategic communications programs that address the company's present business, and create the proper environment for future growth," said Patrick McGuire, Edelman/Seattle executive vice president and general manager. "We are extremely pleased to have been chosen by London Fog and intend to deliver outstanding results."In addition to traditional consumer product accounts, Edelman Worldwide/Seattle serves a formidable roster of high-tech clients including Microsoft and Vulcan Northwest Inc., and a host of successful e-businesses including Vista.com,