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January 24, 2002

USA: Fit, Comfort, Style Top Swimwear Shopping Experience

For the year ending August, 2001, in which swimwear was a $2.9 billion market, most women rated their overall swimwear shopping experience as "Excellent" or "Very Good," according to two swimwear reports from NPDFashionworld. Contrary to conventional wisdom, the highest percentage (69 per cent) of satisfied shoppers were women aged 35-44.

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